sherwin williams color wheel paint grey overcast

The fan deck allows farmers to choose from any of 14 shades, ranging from orange to blood-red. The result was the Roche SalmoFan, a color fan deck very much like those seen in Sherwin Williams and other paint stores.

In the 1970’s, they developed a synthetic version of the carotenoid and started large-scale production, which allowed the farmed salmon industry to add it to their salmon feed and give their product a more appealing color.īut like the good little enterprisers they were, the company wanted to give salmon farmers some choice. It’s presence in wild salmon isn’t only cosmetic, though - astaxanthin is a powerful antioxidant that protects the fish from stress, strengthens its immune system, and contributes to its development.Įnter the chemical company Hoffman La Roche. There’s nothing magical about the krill, though, they simply contain rich amounts of astaxanthin, a carotenoid that’s fairly common in nature. Wild salmon get their iconic color from the krill they eat, which farm-raised salmon aren’t privy to.

Instead, it’s the color of gym socks or old underwear. The flesh of farm-raised salmon isn’t pink, red, or orange. The logical thing would be to drive down to the closest Sherwin Williams and check out their color samples or, better yet, pick up one of their newly redesigned fan decks that shows nearly every conceivable shade of red (or any other color) imaginable.Īfter all, that’s pretty much what salmon farmers do when they want to choose a color for the salmon they raise. Let’s say you and the missus, or perhaps more accurately, the mistress, want to paint your BDSM dungeon, only you can’t decide on the exact shade of lustful yet foreboding red.

Sherwin williams color wheel paint grey overcast